The Merchant of Venice essay free essay sample

Show how William Shakespeare in The Merchant of Venice uses juxtaposition, contrasting characterisation and foreshadowing to explore ideasMany literary devices can often be used to explore ideas. William Shakespeares The Merchant of Venice has many plots and sub-plots with various underlying themes expressed through the use of literary devices. Shakespeare uses juxtaposing settings to display the theme of people being easily corrupted by the desire of wealth and losing sight of the value of their interpersonal relationships; contrasting characterisation to show that people are more similar than they are different; and foreshadowing to emphasize that arrogance can lead to ones downfall.William Shakespeare uses two juxtaposing settings to display that people are easily corrupted by the desire of wealth which causes them to lose sight of the value of relationships. Throughout the play, Shakespeare contrasts Venice and Belmont to show the effect setting plays in the disposition and nature of main characters such as Portia and Shylock. We will write a custom essay sample on The Merchant of Venice essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Portia is the embodiment of the calm and merciful nature of Belmont, whereas Shylock represents the greed of Venice as he would rather his †¦daughter were dead at my [Shylocks] feet wearing those jewels while Portia is willing to offer her wealth to save Antonio when she tells Bassanio to Pay him six thousand and cancel the debt. Id pay twelve thousand before Id let a friend like that suffer in the slightest because of you†¦. Belmont is an imaginary place ruled by women which is filled with tranquillity and unity, while Venice is the financial capital bustling with business and discrimination. The scenes constantly switch between Belmont and Venice during the course of the bond plot between Antonio and Shylock, and the casket plot between Portia and Bassanio. Within these juxtaposed settings, the nature of the characters is clearly seen as the purposeful juxtaposition of these two settings contrast the chaotic Venice and the peaceful, fantastical Belmont. This is shown in the case of the trial when Portia, disguised as a lawyer, displays her kindness when she tells Shylock that The quality of mercy is not strained. It droppeth as the gentle rain from heaven upon the place beneath. It is twice blest: It blesseth him that gives and him that takes†¦. This metaphor about mercy attempts to show Belmonts grace and mercy to Venice, a place ruled by the wealthy and the greedy. – what is ironical, resolution of the theme. Contrasting characterisation is the prominent foundation of the play. Although contrasting, Antonio and Shylock are more alike than they are different. As the play unfolds similarities in Antonio and Shylocks situation are made known as they both have lost someone close to them. Shylock has lost his daughter Jessica who eloped with Lorenzo, a Christian, while Antonio has lost Bassanio, a close friend, who embarked on a journey to win [Portia]. There is a contrast in their reaction to this loss as Shylock is furious and runs through the streets of Venice crying my daughter! Oh, my ducats! repeatedly. Although mocked by the majority, Shylock cares only for his money as he regarded her elopement as procession and mourned the loss of his precious jewels instead. Meanwhile, Antonio is accepting of Bassanios wishes as he aids him in his quest to pursue Portia, the Belmont heiress. Another contrast can be made in the way both Antonio and Shylock are represented in society. Although Shylock accounts, in the beginning of the play, the injustices done to him by Antonio such as spiting on him and calling him a dog, Antonio is praised by most people in society. Bassanio use hyperbole to describe his character as he is †¦the kindest man and most courteous to others. Meanwhile, Shylock, who appears not to have many friends throughout the play, is despised by even those close to him as Launcelot, his servant, uses simile to liken him to the devil while his daughter criticises his manner. Shylocks religious status and practise of usury is the main cause for his discrimination. However, through the use of rhetorical questions in Shylocks speech before the trial saying, Hath not a Jew eyes?.. . If you prick us, do we not bleed? If you tickle us, do we not laugh? And if you wrong us, do we not revenge , Shakespeare helps the audience understand the effect of discrimination and prejudice on the afflicted minority.Finally, foreshadowing is used to emphasise the idea of arrogance being the cause of ones downfall. This theme is constantly seen throughout the play, with the first example being when Antonio and Shylock agree on a penance in case Antonio is not able to repay the debt on time. Antonio agrees to the bond confidently saying that he †¦expect[s] return of thrice three times the value of this bond†¦. Antonio is certain that all his ship will return safely and will be able to easily repay the bond. However, his confidence is proven to be misplaced as more than half his ships were destroyed and Antonio ends up almost losing his life. Shylock knows of the uncertainty of Antonios wealth and makes the bond, knowing that there are many things that can happen during the ships voyage. Another example of foreshadowing is that of Jessicas monologue as Shylock bids her goodnight and takes his leave, with Jessica saying †¦Farewell; and if my fortune be not crost, I have a father, you a daughter, lost†¦. This foreshadows how Shylock will lose his daughter because of her elopement with Lorenzo which occurs later in the play. The last example is when Shylock stands before the court to claim his pound of flesh, confident that he can claim it and will be protected by the law. This is ironical since he ignores all pleads of mercy, foreshadowing how the court will overthrow the fulfilment of the bond.Throughout William Shakespeares The Merchant of Venice, Shakespeare uses many literary techniques such as juxtaposition, contrasting characterisation and foreshadowing to highlight the subtle and underlying themes present in the play. Juxtaposition is used to display the theme of people easily losing sight of the value of their interpersonal relationships; contrasting characterisation is used to show that people are more alike than they are different; foreshadowing is used to emphasise that arrogance can lead to ones downfall.

The Doomed Journey of Panfilo de Narvaez in Florida

The Doomed Journey of Panfilo de Narvaez in Florida Panfilo de Narvaez (1470-1528) was born to an upper-class family in Vallenda, Spain. Although he was older than most Spaniards who sought their fortunes in the New World, he nevertheless was extremely active in the early conquest period. He was an important figure in the conquests of Jamaica and Cuba in the years between 1509 and 1512. He acquired a reputation for ruthlessness; Bartolome de Las Casas, who was a chaplain on the Cuba campaign, recounted horrible tales of massacres and chiefs being burned alive. In Pursuit of Cortes In 1518, the governor of Cuba, Diego Velazquez, had sent the young conquistador Hernan Cortes off to Mexico to begin the conquest of the mainland. Velazquez soon regretted his actions, however, and decided to place someone else in charge. He sent Narvaez, with a large force of more than 1,000 Spanish soldiers, to Mexico to take command of the expedition and send Cortes back to Cuba. Cortes, who was in the process of defeating the Aztec Empire, had to leave the recently subdued capital of Tenochtitlan to return to the coast to fight Narvaez. The Battle of Cempoala On May 28, 1520, the forces of the two conquistadores clashed at Cempoala, near present-day Veracruz, and Cortes won. Many of Narvaez’s soldiers deserted before and after the battle, joining Cortes. Narvaez himself was jailed in the port of Veracruz for the next two years, while Cortes retained control of the expedition and the vast wealth that came with it. A New Expedition Narvaez returned to Spain after being released. Convinced that there were more wealthy empires like the Aztecs to the north, he mounted an expedition that was doomed to become one of the most monumental failures in history. Narvaez got permission from King Charles V of Spain to mount an expedition into Florida. He set sail in April 1527 with five ships and about 600 Spanish soldiers and adventurers. Word of the riches earned by Cortes and his men made finding volunteers easy. In April 1528, the expedition landed in Florida, near present-day Tampa Bay. By then, many of the soldiers had deserted, and only about 300 men remained. Narvaez in Florida Narvaez and his men clumsily made their way inland, attacking every tribe they met. The expedition had brought insufficient supplies and survived by pillaging meager Native American storehouses, which caused violent retaliation. The conditions and lack of food caused many in the company to become ill, and within a few weeks, a third of the members of the expedition were severely incapacitated. The going was tough because Florida was then full of rivers, swamps, and forests. The Spanish were killed and picked off by irate natives, and Narvaez made a series of tactical blunders, including frequently dividing his forces and never seeking allies. The Mission Fails The men were dying, picked off individually and in small groups by native attacks. Supplies had run out, and the expedition had alienated every native tribe it had encountered. With no hope to establish any sort of settlement and with no help coming, Narvaez decided to abort the mission and return to Cuba. He had lost touch with his ships and ordered the construction of four large rafts. The Death of Panfilo de Narvaez It is not known for certain where and when Narvaez died. The last man to see Narvaez alive and tell of it was Alvar Nunez Cabeza de Vaca, a junior officer of the expedition. He recounted that in their final conversation, he asked Narvaez for help the men on Narvaezs raft were better fed and stronger than those with Cabeza de Vaca. Narvaez refused, basically saying â€Å"every man for himself,† according to Cabeza de Vaca. The rafts were wrecked in a storm and only 80 men survived the sinking of the rafts; Narvaez was not among them. The Aftermath of the Narvaez Expedition The first major incursion into present-day Florida was a complete fiasco. Of the 300 men who landed with Narvaez, only four ultimately survived. Among them was Cabeza de Vaca, the junior officer who had asked for help but received none. After his raft sunk, Cabeza de Vaca was enslaved by a local tribe for several years somewhere along the Gulf Coast. He managed to escape and meet up with three other survivors, and together the four of them returned overland to Mexico, arriving some eight years after the expedition landed in Florida. The animosity caused by the Narvaez expedition was such that it took the Spanish years to establish a settlement in Florida. Narvaez has gone down in history as one of the most ruthless yet incompetent conquistadors of the colonial era.

Homeland security Essay Example | Topics and Well Written Essays - 500 words - 4

Homeland security - Essay Example Pre-emption is the response of the wise based on our deep understanding of our enemy. It must continue to be our main mode of response to an enemy that has no regard for life, rules of war or protecting non-combatants and the innocent. Our objectives in pre-emption are to protect the American people and her allies from harm and reduce to zero whenever possible the probability of harm, destruction to property, or death of our citizens and allies. The situations in which pre-emption is appropriate are in strengthening public safety and proactive response to terrorist threats. From a position of strength, the possibility of more than proportionate retaliation can be a very strong and powerful deterrent against attacks. Occasionally, we can be off-guard and our enemies can take advantage of this and can succeed attacking and harming us at an inopportune moment. Retaliation provides us a way to impress to our enemies how costly an attack can be for their allies and themselves. More than proportionate retaliation is best implemented in the home bases of the Taliban and Al Qaeda. Domestically, however, more than proportionate retaliation can only be implemented by prosecution up to the maximum penalties allowed by law and by invoking laws that have the highest penalties. A combination of pre-emption and more than proportionate retaliation are most appropriate for dealing with our enemies. Pre-emption enables us to prevent and confront an attack while a policy of more than proportionate retaliation can serve to paralyze our enemy by confining her to do an endless benefit-cost estimation given a highly militarily superior USA: if they do their benefit-cost computations correctly as we do our homework well, a policy of more than proportionate retaliation can prevent an attack. However, a policy of more than proportionate retaliation should NOT be interpreted that

Theory that support obesity in Children Essay Example | Topics and Well Written Essays - 500 words

Theory that support obesity in Children - Essay Example There are varying theories that support obesity, most of which have had empirical research and studies supporting their validity or otherwise. This paper is dedicated to critically analyzing one of these theories. The multidimensional theory of obesity proposed by Perryman, Nielsen and Booth (2008) is the selected theory that supports obesity that is going to be used. As the name of the theory implies, the multidimensional theory of obesity refuses to view obesity as a phenomenon with just one aspect. Rather, it sees obesity as â€Å"multidimensional and involves physical aspects, such as genetics and metabolism, as well as psychological schemas and environmental conditions (Wilkins, Kendrick, Stitt & Hammarlund, 1998). With reference to the present study, the selection of the multidimensional theory is in the fact that at the early ages, children are exposed to as many factors as possible that account for their obesity and its solutions. It is therefore necessary and important to get a theory that matches up with the multi-variant nature of the causes, effects and solutions available for children who may be facing obesity as a health problem. The proposed solution to combating obesity in children is rooted in the need for individualized interventional attention given to obese children. By individualized interventional attention, reference is being made to the need of ensuring that interventions that are suggested do not only address a restricted aspect of obesity in children such as diet but that it looks at a holistic and comprehensive approach to ensuring that the problem is really solved. This is because with such a holistic approach, there is not going to be anyway that the researcher is going to miss the cause of the problem in case the cause is not as singular as may be thought (Golan, Weitzman, Apter and

Economics Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Economics - Research Paper Example What is critical however is the assumption that governments, in this type of situation, tend to adapt expansionary macroeconomic policies in order to stimulate growth and increase in employment level. Depression however, is an entirely different aspect of business cycle as it indicates more depressed levels of economic activity. (Krugman and Wells) The current economic situation is quite alarming due to the fact that despite the extensive support from the government, economy is not recovering. The discussion on the double dip recession is heating as many economists feel that US economy specifically may face the double dip recession if timely corrective measures are not taken. (Elliott). This situation is therefore turning out to be the same situation which America experienced during 1930s as same macroeconomic indicators were not showing satisfactory performance at that time also. This paper will therefore attempt to argue that currently America is going through a depression and not the recession as macroeconomic variables are showing same signs as they were during the depression of 1930s. There are key differences between recession and depression as both indicate the degree of severity faced by the economy. Recession is often characterized by the decline in the gross domestic product (GDP) of the country by more than a quarter. This decline is often limited to less than 10% decline in GDP of the country. Recession is also characterized by the decline in the industrial production as well as the real income. Whereas depression is considered as an economic situation where the overall economy shrink by more than 10% over the period of one year in any given period. Thus the difference between the two is really dependent upon the length of time the economy experience a continuous decline in the key economic variables. Depression therefore indicates a more grave situation

Marketing Promotes Product Awareness To The Public Marketing Essay

Marketing Promotes Product Awareness To The Public Marketing Essay Managers face an endless challenge to create unique strategies that will enable them provide positional advantage in an effort to achieve superior financial or customer performance. A companys pecuniary success largely depends upon prudent marketing efforts along with financial, operational, accounting and other business functions. Piercy (1992) identi ¬Ã‚ es marketing as focusing on strategies concerning the critical decision of market de ¬Ã‚ nition and market segmentation as well as the identi ¬Ã‚ cation of potential bases for differentiation. Sometimes, people ask why marketing is important in the financial success of a company. The answer to this question is, assume you have a product to offer with excellent features, best quality and amazing packaging but no one knows about your product? There will be no demand in the market for your it, the company will make no sale and eventually no profit. Here comes the importance of marketing. The most important function of marketing, along with others, is to create awareness about products/services and make loyal customers. Through marketing customers get an opportunity to know what you are offering them and you get the opportunity to convince them to buy your products/services. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service. Some important reasons why marketing is important include: Getting the Word Out For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and communication with your customers is readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers. Higher Sales Once your product, service or company gets on the radar screen of your prospects, it increases your chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed. Company Reputation The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of your company is built through active participation in community programs, effective communication (externally and internally) and quality products or services, which are created or supported by marketing efforts. Healthy Competition Marketing also fosters an environment in the marketplace for healthy competition. Marketing efforts increases awareness and gets the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful, enter and grow in the marketplace. As there is high competition in the market and you are not the only one to offer that product, certain issues need to be considered, issues like; how is this product diff erent from that of competitors? What do I have better to offer than my competitor? And why should a customer buy my product rather than my competitors? All this is achieved through intelligent marketing campaign and is self-evident of the significance of marketing. It enables an organization to capture maximum market share, make a big brand name, make loyal customers and retain them. Marketing Promotes Product Awareness to the Public It has already been mentioned in the previous paragraph that getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out or an average company, the only means to be made known is to advertise and promote. Your business may be spending quite a lot on advertising and promotional  programs but the important thing at the end of the day is that product and company information is disseminated to the buying public, they get interested and purchase it and as a result increasing sales and revenue for the company. Various types of marketing approaches can be utilized by an organization. All forms of marketing promotes product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage of. A company must invest in marketing so as not to miss the opportunity of being discovered by potential consumers. If expense is to be considered, there are cost-effective marketing techniques a company can embark on such as pay-per-click ads and blogging. Marketing Helps Boost Product Sales Apart from public awareness about a companys products and services, marketing helps boost sales and revenue growth. Whatever your business is selling, it will generate sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing. The more people hear and see more of your product, the more likely it would be for them to want to try it. Its this basic principle that makes firms spend millions on marketing activities. If your company aims to increase the sales percentage and double the production, the marketing department must be able to come up with effective and strategic marketing plans. Marketing Builds Company Reputation In order to conquer the general market, marketers aim to create a brand name recognition or product recall. This is a technique for the consumers to easily associate the brand name with the images, logo, or caption that they hear and see in the advertisements. For example, McDonalds is known for its arch design which attracts people and identifies the image as McDonalds. For some companies, building a reputation to the public may take time but there are those who easily attract the people. With an established name in the industry, a business continues to grow and expand because more and more customers will purchase the products or take advantage of the services from a reputable company. Advertising Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a companys sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the proper marketing tactics. Although marketing is important, if it is not conducted and researched well, the company might just be wasting on expenses and time on a failed marketing approach. Hobb (2012) stated that; for entrepreneurs who aim to bring new and innovative products to market, the acquisition of customer and competitor information is an early activity that could bring about future opportunities. Hence, it could lead to a more effective organization of the founding process and, therefore to a higher probability of success. Therefore, through marketing, a can manager discover new opportunities for business expansion and growth. The successful execution of such new opportunities brought to light through marketing depends essentially on the acquisition of information. Collecting information from customers and/or about potential competitors is necessary to derive practicable contingencies or strategic planning and to revise and adapt marketing plans. Hobb (journal of strategic marketing ) quoting Gruber (2007) further points out the value of marketing planning for new venture development and highlights the role of information sources in developing marketing plans. As a result of information from customers, managers are able to revise previous plans and create a yardstick for new projects. Accurate information is neededto tailor the marketing mix to other potential customers. When information is collected through marketing, managers and executives are more able to fully realize the potential of the corresponding marketing activities. Acquiring customer and competitor information could in ¬Ã¢â‚¬Å¡uence a new business adaptability and subsequently give more room to maneuver and adjust to the particular market environment. One aspect of marketing that is indispensable in any firm and can assist managers with tools on how to better position their brand, out do competitors, improve productivity and increase profits / sales is market orientation. Kohli and Jaworski (1990) defined market orientation as  the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it   Wikipedia explained further by stating that, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept. They added that a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization. Furthermore, Cass, Vada, Ngo and Sharvti (jounal of strategic marketing) said Market orientation has the ability to enhance a  ¬Ã‚ rms success. They further quoted Slater and Narver (1998) saying that at its core, market orientation places signi ¬Ã‚ cant emphasis on the pro ¬Ã‚ table creation and maintenance of superior customer value, and those supporting its impact endorse it as the conduit for staying close to customers as well as for its ability to enhance  ¬Ã‚ rm performance. Market orientation is a culture rather than an individual process. Its the norms, mindsets, values and behaviours of employers; alongside the structure, systems and control of the organization. Marketing oriented businesses define their activities as service activities carried out towards the satisfaction of their customers. In other words they define their operation as a service business with customer service being the most important activity. They are driven by customer needs which are identified in their objectives. For instance, a car company might say well make your car in whatever colour you choose. A marketing orientated approach means a business reacts to what customers want. The decisions taken are based around information about customers needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market-orientated approach. Most markets are moving towards a more market-orientated approach because customers have become more knowledgeable and require more variety and better quality. To compete, businesses need to be more sensitive to their customers needs; otherwise they will lose sales to competitors. When to use it?  Use market orientations when you want to understand, anticipate and satisfy your customer needs. You may already be operating somewhere in-between orientations. Companies can be anywhere on the spectrum as well as having different products at different orientations.   What does it achieve? à ¢Ã¢â€š ¬Ã‚ ¢ A sense of what customers want à ¢Ã¢â€š ¬Ã‚ ¢ Links customers needs to company capabilities à ¢Ã¢â€š ¬Ã‚ ¢ Builds relationships à ¢Ã¢â€š ¬Ã‚ ¢ Creates vision à ¢Ã¢â€š ¬Ã‚ ¢ Greater internal marketing and communications à ¢Ã¢â€š ¬Ã‚ ¢ Tracking and information systems for further research and evaluation   OCass, Ngo, and Siahtiri (2012) designed an empirical study to collect data from manufacturing  ¬Ã‚ rms in Australia to show that market orientation improves productivity and market capability. According to them, Australia has been ranked 20th overall in the worlds most competitive economies according to the Global Competitiveness Report 2011-2012 (Sala-i-Martin, 2011). In2011 Australia recorded a GDP of US$925 billion and GDP per capita of US$66.984.SMEs contribute signi ¬Ã‚ cantly to economic growth, national development, innovation and employment in Australia (ONAO Audit Report, 2011). There are around 175,000 SMEs inAustralia, which operate in a broad range of industries, including the construction,  ¬Ã‚ nance, insurance, wholesale and retail trade industries, and employ 28% of Australias workforce. In the course the study, 300 responses from 500 Australian  ¬Ã‚ rms, which constituted a 60% response rate in Australia were received. All participants who reported their positions indicated that they held the most senior marketing positions within their respective  ¬Ã‚ rms. In the survey, 85% of the respondents agreed that general information about market participants (customers, competitors and suppliers) is of paramount importance to them. Since market orientation gets this job done, this proves its importance to an organization. Considerations With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative. Knowing what your clients expectations are, exceeding them, and building a reputation based on that is the key to success. Pay attention to your customers, and they will come back time and time again. Ignore them, and they will disappear faster than you can spend your marketing budget to try to bring them back. There is the belief that the marketing staff is a burden on the company and they do not justify the money spent on them. However, the fact is that sincere marketing efforts never goes to waste. When you invest in good marketing related activities, you are sure to reap benefits. Well run marketing campaigns can help you earn good profits. Some people have misconceptions about the term marketing, they feel that it is an easy task and anyone can do it. They couldnt be more wrong. As a manager, you have to get rid of this view point and employ professional marketers who will device your marketing strategy and help you execute it as well. Although marketing is really important for the success of a business, the reality is that it can also be very expensive. A marketing budget can reach as much as 30 percent (sometimes more) of the annual sales. As a result of the huge expenditure marketing/marketing programs incur, it is paramount that it is done right. The tools and campaigns used to improve the success of a brand or re-position it must be researched into deeply, tried and tested to ensure that they would get the job done. A marketing program that gives a company the best chance in a market environment that is as competitive as it is today is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events. PART 2: THE PERSUASIVE PAPER Brief: The manager of Pico fruit juice (hypothetical name) company has decided to rebrand the drink (Pico juice) by changing the packaging because he feels the old packaging is not flashy or attractive enough. He believes it is a little bland. However, the product seems to be doing very well in the market and has achieved a lot of recognition. I think re-packaging the brand might spell disaster and it is therefore my job as a marketing consultant to warn him against it. Muzellec and Lambkin (2006) defined rebranding as a change in an organizations self-identity and/or an attempt to change perceptions of the image among external stakeholders. Rebrand is a company image revision and it can assist a company in updating its message, appealing to new audiences or even signaling a complete change in direction. The reasons behind identity change are usually bad press, new target market, new product, merger, or aspiration to gain a competitive edge. However, these reasons do not apply to Pico fruit juice, When considering rebranding, we should ask ourselves the crucial question- why? If we are not changing what the company stands for, if our customers like what we stand for now, and if they associate our current packaging with what the company stands for, then why should we rebrand? Why waste the time, money and the priceless brand equity we have tried to build up? We would be much better served creating some really effective marketing campaigns to increase the strength of our brand and increase its consumer base. According to consumer surveys done, our customers already like our product the way it is, therefore rebranding can change their preconceived perception of the product thereby making them lose interest. Rebranding could cause confusion among current customers, potential customers and other key players in the industry. This could lead to a loss in client base. They (consumers) could also see it as being inconsistent and an inconsistent brand is an untrustworthy brand. Our packaging, colours,  company name, and everything else that represents us should not be changed without an extremely good reason. Product rebrands are perceived to be a good way of invigorating a brand, but they sometimes end in failure. According to Datamonitor (2009), in the past three decades, there have been many examples of brands attempting to rebrand themselves, either through a new logo, labeling/packaging, formulation or other means of re-identification. While some have been successful and others less so, the companies behind these brands all have one aim: to re-ignite a passion in consumers for a brand which has lost some of its magic. Examples of companies/brands that tried to rebrand include: à ¢Ã¢â€š ¬Ã‚ ¢ A recent rebranding effort that caused controversy was Krafts Australian savory spread brand Vegemite, which undertook a brand extension in 2009. The original name of the extension, Vegemite iSnack 2.0, was designed to appeal to younger consumers but caused widespread derision, so much so that it was almost immediately withdrawn and renamed Cheesybite instead. à ¢Ã¢â€š ¬Ã‚ ¢ Tropicana packaging was completely overhauled in 2009 and the picture of an orange with a straw in it, which had featured on its label for decades, was removed and replaced with a picture of a glass of orange. After consumers derided the new packaging for looking too generic, the old style was brought back. à ¢Ã¢â€š ¬Ã‚ ¢ Cadbury introduced Dairy Milk as a megabrand across many of its chocolate bars in 2003 as a way of implementing unity and brand strength. However, it has gradually lost its potency over the past two years. In 2007, Cadbury reintroduced the Wispa brand to market after it had been dropped in 2003 in favor of Dairy Milk Bubbly, while the packaging of Cadburys Dairy Milk Caramel, known as Cadbury Caramel before 2003, has changed so that it resembles more its old style of imagery. The decision to rebrand is very serious and it is much more than just a change of package or name. Although rebranding sometimes seems as a reasonable step it should not be taken without due consideration. Changing a product name or package is seemed sometimes as an easy task, but to make it work to the business advantage is a difficult one. A decision to rebrand a product is wrong if done just for the sake of doing it or because competitors did so. Rebranding should always have a clear purpose and should not be taken lightly, as it is a massive overhaul of brand images and identity. No rebrand is possible without adequate research, repositioning the image without studying consumer demographics and psychographics is dangerous and I dont believe all these have been done yet, therefore, there is no reason to rush into a decision to change the package of Pico fruit drink. It should be noted that change for the sake of change is risky, especially if the results of the transformation are uncertain as in this case. Therefore we should be trying to consider long-term strategies and aims, and then updating brand identity to fit the changing goals if and if only it is absolutely necessary. A change of identity which includes package should always be considered and well-planned. And it is also important to think about the end result of the change, including negative elements. Rapid and extensive changes are harmful in most of circumstances. Therefore the most effective and safe strategy is to evolve slowly by updating the current image to modernize an existing, well-trusted brand, in order to keep the established customer base A change in name will not turn a company around, neither will it revitalize a dying product and as much as a rebranding can seem exciting at the time, there is a real risk that it is a waste of money and time. A brand is the sum total of an organizations reputation. When building your brand, the look of the product (package) does matter. It is most times what captivates a costumer and makes him or her reach for your product on the shelf. Once they become used to the look of a particular product or brand, changing it can confuse or even make them lose interest thereby spelling disaster for the product. However, you should rebrand if: Your target customer has changed. Your product has changed. Your competition has changed. Or if you cannot answer these questions: Do people no longer understand what you can offer Do people understand what makes you different? What is your client engagement? Do they spread your message and continue coming back for more? Do people trust what you say, your products and your services? Is there constant decrease in sales Can your employees/clients articulate what your brand stands for Are you are embarrassed to give away your business card  either due to unattractiveness or to the fact that its rather plain compared to that of competitors? Are all your communications are not consistent and in sync with the brand message and brand voice? If we have doubts about the answers to the above questions, then we would need to rebrand urgently. However, these cases do not apply to Pico fruit drink, so I see no reason for us to spend so much time and money doing something that may very well backfire in the long run. A reason we do not need to rebrand Pico fruit drink is because it has all the qualities of a good brand which according to Uche (2012) Arabian Journal of Business and Management Review (OMAN Chapter) Vol. 2, No.3; Oct. 2012 are: 1. Confirms Credibility: A good brand is a signature of credibility, a symbol of trust, an image of consistency. It must therefore always espouse and exhibit a credible personality, which strengthens and compensates its clienteles/consumers for their sustained loyalty (brand equity). So far, consumers seem to like Pico fruit drink. They seem to like its personality, its quality and what it stands for which is trust and responsibility. Responsibility to the environment by producing safe recyclable packages, responsibility to our customers by producing delicious, healthy and hygienic fruit drink and responsibility to the brand by ensuring it never falls below standard. 2. Attracts Potential opportunities: Any brand that lacks a sustained ability to attract and exploit potential opportunities is not a good one. Not just opportunities in terms of brand extension, but opportunities in terms of innovative marketing strategies and advertising mix like exploiting the social media to create buzz which Pico has done in the past and is still doing to attract attention, organizing promotional offers, giving discounts and so on. The existing clientele base of a brand must not only be maintained, but also expanded, through the exploitation of whatever opportunities are present in the market, especially in a competitive environment, where the life and continued existence of the entity or product, is dependent on its ability to maintain and expand its clientele base. 3. Delivers clear and precise information: The message delivered by a brand must at all times be concise, consistent, and clear, and must not be packaged in such a way that it confuses consumers. Pico as a brand has tried to avoid ambiguity in all its messages and promotion materials in order not to cause confusion among customers thereby damaging the brand. Since a brand is a statement or commitment to quality, improved value and service delivery, advertisements, jingles, and other interfaces with which a product or entity connects with clients and prospective clients should be consistent, concise, and must be coherent with the actual performance of the brand, if the brand is to be defined as good. Otherwise, the brands identity, franchise, awareness, equity, image, and recognition will be adversely affected. In this view also, there should be strong brand differentiation, to enable customers correctly identify their choice of brand, and this means that the logo, image, mark, and ot her items affiliated with a brand should be distinct, to dissuade confusions that sometimes arise from inability of customers to distinguish one brands image or logo (identity) from another. Failure in this regard can lead to a brands untimely demise. 4. Ability of the Brand to Procure, Protract, and Preserve a Relationships and a Titanic Clientele base: Following a pragmatic viewpoint, a good brand should be able to foster a cordial, mutual, and self-sustaining relationship with its clienteles, which is continually expanding. For a brand to be classified as being good it must exhibit an inherent aptitude and propensity to secure and conserve existing relationships, while striving to build new ones, through its commitment to connect and establish workable and healthy relationships with old clients from whom fresh and prospective clients are fetched, to swell the clientele base of the brand. EXCELLENT BRAND MANAGEMENT PRCATICES EVERY BRAND SHOULD FOLLOW Building a brand that enjoys patronage and respect requires the establishment of a scheme, which ensures longevity of the brand in the market. Simple guidelines like the ones below which are in no way exhaustive, should be initiated: 1. We should always make sure that at no point in the lifespan of a product/brand should we introduce ideas and market strategies that alter the name, logo, symbol, or other aspects of a brand that makes it unique and different from other brands in the same product category, unless there is an extremely good reason for doing this. The name, package or distinct logo of a brand is a symbol that is universal and understandable by consumers, who not only attach sentiments to the package or logo, but are quick to employ it as a reference point of satisfaction and quality. While positive changes in other aspects of a brand are recommended, even during mergers, utmost care must be taken to preserve the distinctive identity of a brand, as this is the brain behind successful brands like Coca-Cola, Pepsi and Mobil, which have introduced various products, but still employ or affiliate their names to such products, to retain its clienteles. 2. In successfully managing a brand, a manager should always strive to generate and establish an indelible and positive impression of the brand in the mind of its consumers, especially where the market is characterized by competition. The brand equity of a product must be on the positive side, and this is attainable only when positive and indelible images of a brand is created in the mind of its patrons or customers; this is an undeniable formula for success in a competitive market, where consumers taste and choice varies. 3. Fulfilling the brand promise or contract is one practice that should never be neglected by a brand manager or owner, if a brand is to prosper and be sustained in any competitive market. A subconscious contract exists between a producer and the clients, to the effect that the brand must meet and surpass a mark of quality that is appreciable to its consumers, if the loyalty and patronage of the consumers is to be sustained. To this extent, if managers fail to meet or surpass the standard of quality that is obtainable and attained by competing brands in a market, especially when it fails to meet the expectation of consumers, a negative brand experience ensues, which could lead to the decline and possible death of the brand. 4. Giving adequate protection to a brand is an option that should be given adequate attention to by a manager and his team, if they want their product to do well in the market. A brand and its unique identity should not only be given legal protection in the form of copyright and patent cataloguing, which prevents dubious replication by fraudsters and even competition but should also be protected by maintaining an appreciable standard and quality, which should be jealously guarded and should never be compromised, immersed in scandal, or be allowed to tread the paths of deficient and mediocre products and brands. 5. In many cases, brand managers make the tragic mistake of rating and quantifying their brands and the charge of sustaining it as cost, rather than assets, and the outcome is unpleasant and detrimental to the development and sustainability of the brand. A brand is among the most prized asset of any entity, product, or producer; whatever is thus spent in advertising and marketing a brand should be treated as an investment, rather than as cost. Trying to quantify the effects of investing (advertising and marketing) in a brand may not be visible in the balance sheet, but in the long run, evaluation of state of affairs in the market will reveal the enviable function that the investments in the brand is yielding. Thus, investments made in the development, advertising, and marketing of a brand is not wasted, and should not be treated as cost, but as a high-yielding investment by brand managers. 6. Treating customers and other stakeholders with esteem is one practice that should not be neglected by brand managers, if the desire to establish a viable brand is to be achieved. In a corporate environment, good corporate governance should be observed, if the yearnings and aspirations of customers, patrons, and shareholders are to be met. This cannot be achieved in the absence of a workforce that is not ade

Cruelty and Insanity in Wide Sargasso Sea by Jean Rhys Essay -- Wide S

Cruelty and Insanity in Wide Sargasso Sea by Jean Rhys Wide Sargasso Sea provides unique insight into the gradual deterioration of the human mind and spirit. On examining Antoinette and her mother Annette, the reader gains a new perspective of insanity. One realizes that these two women are mentally perturbed as a result of numerous external factors that are beyond their control. The cruelty of life and people drive Annette and her daughter to lunacy. Neither mother nor daughter have a genetic predisposition to madness, and their downfall is an inevitable result of the actions of those around them and the unbearable nature of their living situation. Antoinette's condition owes its beginnings to the solitude of her childhood, thus the cold, unfeeling treatment she receives from her husband does not create her mental instability, only exacerbates it. At the beginning of the novel, it becomes apparent that solitude is a primary cause of theCosway women?s insanity. Antoinette?s narration reveals that her mother is not accepted by other white people in Jamaica because she originated from Martinique, and the Jamaican ladies in particular ?never approved? of her mother ?because she pretty like pretty self?. Her only friend, Mr. Luttrell, commits suicide after he tires of waiting for monetary compensation for the loss of his slaves. Annette is left with no one of her colour or class to associate with. In describing her childhood, Antoinette only speaks of one friend, a Negro girl named Tia, but this was an ephemeral friendship. Antoinette had no one belonging to her age group or class that she could associate with. For the most part, the young girl is very isolated and alone, quite like her mother. Utter lon... ...umstances of the lives that Annette and her daughter lead in Coulibri serve as the foundation for their insanity. The reader cannot attribute their downfall to a genetic trait, but must instead understand that the process of going insane would not have started if their life at the beginning of the novel was not so lonely and miserable. Fate is cruel to these two individuals, and the cruelty of the Negroes is the only human cruelty inflicted on Annette and Antoinette at Coulibri, thus their lunacy begins as a result of both sources. Antoinette?s childhood leaves her with emotional scars and prohibits proper mental and personal growth, thus she marries her husband with these already established problems, and her husband?s actions only serve to develop the existing unstable tendencies. Work Cited Rhys, Jean. Wide Sargasso Sea. New York: Norton, 1982.

Captains Log

We arrived two days ago on this island from Telepyus, Land of the Laestrygonians with heavy hearts, grieving for the loss of our dear comrades. In our sorrow we lay on the shore for two days and two nights, wailing and crying at the pain and anguish we felt for our lost companions. But now I feel that I have to move for the sake of my remaining crew, otherwise I believe we will stay here forever, wallowing in our grief. I am going to leave the men here while set off alone to explore, it would be pointless trying to make the men move now. Half of the crew and myself are now sat on the beach, awaiting the return of the other half of the crew. After my last entry I set off and came to a rocky height and as I became close to the top of it I could see a cloud of reddish smoke rising, as I got closer and closer to the top I saw that it was coming from the chimney of a house in the distance. I was unsure of how I felt at the sight, I was left in two minds, whether to press on forwards and investigate or not. After some deep thought I made the decision n to go back to the shore and try to find some food on the way, the welfare of my men must come first, I would then split the men in to two halves and leave half on the shore and the I would send the other half to explore the island I think that it is best to only let half go incase of any danger, that way if any crew are lost it will only be half or less. I cannot risk loosing any more crew after what happened with Antiphates and the Cyclops. On my way back the Gods must have been in my favour because I came across I stag, which I managed to kill and although it was a brute of a thing I could just manage to put it over my shoulder and drag it back to the shore where I greeted my men warmly and we ate the meal. The meal did seem to boost their morale, which is what I had hoped; I hoped that it might encourage them that we were going to be fine. After we ate we slept and this morning half of the men set off to explore led by Eurylochus. Eurylochus returned alone, claiming that the rest of the men were turned into pigs by a witch named Circe. He told me that when he and his men had reached the Palace of Circe they had heard a beautiful voice singing while working on a loom, one man had said that whoever was inside must have been either a Goddess or woman, she called out to them and invited them inside. But Eurylochus, being a very suspicious man, suspected a trap and did not go in, so Polites led the men and in their innocence they followed him inside. Then he told me that the men had been fed and given drinks of yellow honey with Pramnian wine which she tipped with a noxious drug. The men were then herded into a pigsty and fed acorns and forest nuts, they grunted like pigs but their minds were as human as before, but with no memory of their native land because of the drug. After hearing this news I threw my sword in its silver scabbard over my shoulder and grabbed my bow and told Eurylochus to take me back with him by the same way he had come. But he threw his arms around my knees and begged me to let him stay where he was, so I let him stay because if I had pursued my order, it may have caused a mutiny because he would have disobeyed my order making me look like a bad leader, or and the rest of the crew may have been swayed to the point of view that I had bad judgement , after all my judgement wasn't always perfect, I hadn't been very cautious where the Cyclopes and Laestrygonians had been concerned and perhaps it may have been better if I had have been. So I let him stay and kept up a better image rather than risk looking unkind and uncompassionate. But although Eurylochus will no be coming with me I still have to go on because I cannot loose any more men, so I am going on alone to retrieve my comrades, I'll set off now. I have just returned back to the beach after my encounter with Circe. Soon after leaving the shore I was surprised to meet up with Hermes, who told me that I should eat a special herb called Moly which would stop Circe's powers affecting me. He then instructed me to go on to the palace and accept Circe's offerings, but when she strikes me with her stick I should rush at her with intent to kill her and she will beg for me to go to her bed. He said that if I slept with her she might rob me of my courage and manhood so I should get her to swear an oath before hand so that she wouldn't, and that after I had been in bed with her she would let my men go. I ate the herb and then went on to the palace and when I got outside I called to her and she let me in and fed me and then she offered me a goblet of yellow looking honeyed wine, but I knew that it was drugged, and just like Hermes had told me I drank it and it had no effect thanks to the Moly. Next she hit me with her stick and shouted â€Å"Off to the pigsty and lie down with your friends†, so I snatched up my sword and rushed at her as if I meant to kill her, she slipped beneath my blade, grabbed my knees and burst into tears. She then asked me who I was and where I came from but before I could answer she said that I must be Odysseus because Hermes had once told her that a man named Odysseus would come to her palace and suffer no effects from her drug. She then asked me to join her in her bed and get to trust each other. I could not deny a Goddess, and it was for the sake of my crew, Hermes had told me to accept this offer and although I could not help but think about my wife in Ithaca I knew that to get back home to her I would have to sleep with Circe, so I followed her to her bed, but not before getting her to swear a solemn oath that while they were in bed she should not rob me of my courage and manhood. After I had slept with Circe she told me to return to the shore and collect my men and bring them back to the palace so she could offer them food, drink and fresh clothes, and she let the men out of the sty and turned them back. I got to the shore and told my men the good news, that their friends were now human again and that we all had a feast waiting for us at Circe's palace. But Eurylochus did not take this as good news; he told the men not to trust me and said that I had almost cost them their lives before and that it was my fault we had lost so many men before as it was me who always led the men into danger, like when I made the men go into the Cyclops cave and stay there, and when I lost the men on the Land of the Laestrygonians. I was so enraged by his defiant outburst I considered drawing my sword and lopping his head off there and then but my men held me back and calmed me down. They said that they would come with me and Eurylochus could stay with the ship if he didn't want to come, however he came anyway, if only through fear but we all knew that he was terrified of Circe's Palace too. So now we are all going ahead to Circe's Palace, although my blood is still boiling over what Eurylochus said. I have just had the most difficult day of my journey so far, for after I collected my men and took them to the Palace of Circe, after some persuasion we when to the Palace where the two partied of men met and cried in joy at the sight of each other and we stayed there and ate and drank and bathed and rested for a whole year. It was so relieving to be able to rest and relax that I didn't realise that we'd stayed that long, until the men came to me today and reminded me that we should be on our way because they wanted to get home. I felt like a bad leader for getting so engrossed with this lifestyle that I forgot about their feelings and the time. We feasted for the rest of the day and then as night fell I went to Circe and clasped her knees in supplication and I told her what I felt and how the men felt and asked her to keep the promise she had once made me about sending me home. That is when she told me this dreadful news; to get home I must first go down to the underworld, into the Halls of Hades and consult the soul of Teiresias, who was the only person who could tell me the way home. These terrible words struck me hard and my heart sank, I felt like I had no more reasons for living. But If I ever wanted to return home I had to do this, it was heart breaking but it had to be done. What would be worse was that I would have to tell the crew. I found out from Circe that I would have to set up my mast and wait for the north wind to blow my ship on its way, she said I would come to a wild coast and Persephone's Grove, I should go to the specific place she stated then dig a trench as long and wide as a mans forearm, I should go round the trench and pour offerings to the dead and after that I should sprinkle white barley and begin my prayers and make Teiresias a separate offering of a the finest jet black sheep of my flock. Then there would be more sacrifices of a ewe and ram and pray some more until I would be able to talk to Teiresias who could give me a route home. As if this news hadn't been hard enough I now had to tell my comrades the same thing and get them to agree. Then one of the younger men who had gotten drunk last night herd me calling the men to wake up and he leapt up and fell off the roof and broke his neck and went straight to Hades. Then I broke the news to the men, it was so had to tell them but I had to do it or we will never be able to return to our beloved homes. When I told them they were broken hearted and deeply upset and Circe put the animals for the sacrifice on the ship for me. The men have agreed to go on the next step of our journey home; I just hope that we will prevail.

Michael Phelps

Michael Phelps was born in 6.30,1985 in Baltimore of the US. Unfortunatly, he got a very terrible and unhappy time in his childhood. His parents always quarreled and quarreled. Little Michael felt so sad,so he put himself into the swimming pool. It seemed to be the only way for him to keep happy. When he was 15 ,Michael competed at the Sydeny Olympics. But the reault seemed a little disappointed. He didn't win a medal. But he never gave up. After that,he swam every day,no Christmas,no New Year,even no brithdays. A famous saying goes†Where there is a will,there is a way. After 4 years training,he did a nice job in the Athens Olyimpics. He got 8 medals. And 6 of them are gold medals. Now he is one of the greatest swimmers in the world. I still remembered what he said after the Athens Olyimpics. He said â€Å"I don't want to be Mark Spitz No. 2 ,I just want to be Michael Phelps No. 1. â€Å"Now he realized his dream. He won 8 gold medals in the Beijing Olyimpics. He broke the wo rld records,he made the history. Of course he made him famous to the whole world.Stephen Hawking has ever said†Life is not fair,so you have to do the best in your own situation. â€Å"Michael sets a very good example to us. Or the dream factory has always been the high standard, the screen exquisite detail, vivid characters vivid, touching story twists and turns, the most important thing is it in the most simple and easy to understand that the way of a token, that is – there is no shortcut to the world and Cheats, the only winning Famen is believe in themselves.This film was absolutely amazing. I have spent hours re-watching various scenes and noticing all the perfection with which they are acted and directed. It's not the violence or action sequences that make this movie so great (although they are well done†¦ ), but rather moments like where Mathilda knocks on Leon's door. It would be so easy to just film the door opening, but instead we see light illuminating N atalie Portman's face, symbolizing something angelic. And the moment has so much more meaning. Michael Phelps Michael Phelps was born in 6.30,1985 in Baltimore of the US. Unfortunatly, he got a very terrible and unhappy time in his childhood. His parents always quarreled and quarreled. Little Michael felt so sad,so he put himself into the swimming pool. It seemed to be the only way for him to keep happy. When he was 15 ,Michael competed at the Sydeny Olympics. But the reault seemed a little disappointed. He didn't win a medal. But he never gave up. After that,he swam every day,no Christmas,no New Year,even no brithdays. A famous saying goes†Where there is a will,there is a way. After 4 years training,he did a nice job in the Athens Olyimpics. He got 8 medals. And 6 of them are gold medals. Now he is one of the greatest swimmers in the world. I still remembered what he said after the Athens Olyimpics. He said â€Å"I don't want to be Mark Spitz No. 2 ,I just want to be Michael Phelps No. 1. â€Å"Now he realized his dream. He won 8 gold medals in the Beijing Olyimpics. He broke the wo rld records,he made the history. Of course he made him famous to the whole world.Stephen Hawking has ever said†Life is not fair,so you have to do the best in your own situation. â€Å"Michael sets a very good example to us. Or the dream factory has always been the high standard, the screen exquisite detail, vivid characters vivid, touching story twists and turns, the most important thing is it in the most simple and easy to understand that the way of a token, that is – there is no shortcut to the world and Cheats, the only winning Famen is believe in themselves.This film was absolutely amazing. I have spent hours re-watching various scenes and noticing all the perfection with which they are acted and directed. It's not the violence or action sequences that make this movie so great (although they are well done†¦ ), but rather moments like where Mathilda knocks on Leon's door. It would be so easy to just film the door opening, but instead we see light illuminating N atalie Portman's face, symbolizing something angelic. And the moment has so much more meaning.

The eNotes Blog New! eNotes Goodies Homepage, iOS App, andDashboard

New! Goodies Homepage, iOS App, andDashboard New Homepage Not only are we busy writing new study guides, answering hundreds of questions per day, and meticulously conquering comma splices, weve also been sprucing up key areas of our site.  An overarching goal is to always be making even easier to use and more valuable to our users (sheesh, humblebrag much?), so were excited to show off these new and improved items. This November were rolling out a brand-new  homepage, iOS app, and user dashboard. Hopefully all  bug-free, Kafkaesque or otherwise. New Homepage You know that antsy feeling when immediate surroundings are unchanging and repetitive, day-in and day-out? The only solution, aside from maybe a Hawaiian-beach vacation, of course, is to rearrange the furniture and recharge that furnishing. We knew we were long overdue for a shakeup (and probably a Hawaiian-beach vacation). Since weve been evolving a bit over the years by helping students with more than just book analyses, we felt it was finally time to fully embrace this  (buzzword warning🚠¨) slight pivot. Dont worry. Our souls will always be rooted in book-wormy bedrock. But since our expanding services of speedy, one-on-one Homework Help has been growing rapidly since its launch, we simply want you to know you can get help with not just  any book, but with  any question,  too! Head over to our new homepage → New iOS App Our new iOS app has all the study guide and Homework Help content you need to get help fast. With just a few taps you can save study guides, ask questions, and take quizzes. Its free, its easy, andwhat more can we say? Its an app- you know what to do. Download the new iOS app → New User Dashboard And finally, after listening to feedback from thousands of eNoters, we are excited to unveil an improved user dashboard. The goal of this overhaul is to make managing your account easier and  getting the help you need speedier. The new dashboard is your own private workstation to better keep tabs on questions asked, study guides or lesson plans downloaded, and quizzes taken. Log in now and see for yourself → Wed love to hear any feedback or answer any questions on these new items, so feel free to contact us or leave a comment below!

ENVIRONMENTAL POLICY AND GOVERNANCE Essay Example | Topics and Well Written Essays - 2250 words

ENVIRONMENTAL POLICY AND GOVERNANCE - Essay Example This results in organizational politics which may be good or bad for the company depending on the intent of those playing politics. Some play a fair game and for the benefit of the organization while others play politics to achieve personal ends. The question that begs answers therefore, is; is it possible or desirable to eliminate organizational politics? In this essay, I will argue that it is not possible to eliminate organizational politics as long as there are resources to be shared and it is not even desirable to do so as it supports company growth. Organizational politics is defined by Griffin and Moorhead (2013: 387) as â€Å"the activities carried out by people to acquire, enhance and use power and other resources to obtain desired outcomes in a situation where there is uncertainty or disagreement.† Power is very vital in organizations as it determines who gets what, when and how and as such it is not unusual to find employees especially managers fighting for power so as to gain control (Gilmore & Williams 2013: 80). Sometimes power is achieved by the mere fact of a persons position in the organization (legitimate, coercive & reward power) hence those in power use all means to reserve it or gain it by ascending to a position of authority. This entails engaging in political behavior to achieve such ends especially if they feel their position is threatened. This political behavior (Cavanaugh, Moberg and Velasques 1981: 368) can be used for ethical or unethical purposes and should be avoided if it does not respect the ri ghts of all affected parties, does not respect canons of justice and does not lead to efficient optimization of satisfaction of interests inside and outside organization. Although it may be unethical, Griffin and Moorhead (2013: 388) argue that trying to eliminate political behavior will seldom, if ever, work. Instead, this may increase the behavior due to resulting uncertainty and ambiguity. They argue that politics may provide possible

Combining Nurse leader with Advocacy Term Paper Example | Topics and Well Written Essays - 750 words

Combining Nurse leader with Advocacy - Term Paper Example First, there is the personal and professional accountability where through my advancement of education from an RN to a BSN I have become a professional in the workplace, as I understand better the needs of the patients. Additionally, I have managed to ensure that I am ethically upright in this profession, as well as, competent and good at my job (Daly, Speedy & Jackson, 2004). The greatest disadvantage or weakness, I am facing now in this area, is the lack of an appropriate certification to a specific specialty of career. My previous career in home ventilation management came to a stop after I suffered physical disability, which would not allow me to work. Over time, my certification in this field expired, and that is why I opted for a different career path. Although, I now considered myself a novice in terms of professionalism, the steps I am taking right now are aimed at overcoming this challenge. Under career planning, I visualize myself in a better place than I am right now because I am confident that I am heading in the right direction. Education advancement has been a major boost to my career plan because I am improving my career status with each step I take as I advance my education level (Kelly, 2012). It is for this reason that I will consider my strength under career planning to the fact that I am furthering my education, which contributes to gathering of a vast amount of knowledge through the learning experience. My main weakness, in this area, would also be my physical disability. However, I am determined to work hard and do everything in my ability to help me achieve my career goals despite the hurdles in my way. The third area, I am going to look at, is the personal journey disciplines, which involves the techniques that are set aside to help an individual grow and be strong as a leader. In my case, this is an area that I have little knowledge about but am working on and learning about shared leadership, as well